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Life is rarely seen, lived, or presented in black and white. Instead it’s usually shades of grey; all smoke and mirrors. We spend more time second-guessing the seconds of our lives and what we stand for than simply being true to ourselves.

This season, Wrangler cuts the confusion and embraces a life of clarity, of telling it how it is. Celebrating realness and an attitude of aspiration theirs is an existence based on truth, bravery and authenticity. No fence sitting, no doubts – just certainty of action. A life lived in black and white….Where ordinary, everyday moments turn extraordinary.

Just the kind of moments captured by straight-shooter Boo George. Drawing heavily from the documentary spirit and aesthetic of mid-century American photography George’s work for the campaign fittingly puts the denim right out there on the line. Speaking for itself, without polish or premeditation, this is Wrangler A/W 2012. What you see is what you get.